In recent days, the express price war has become serious, even crazy. Why do you say that? In recent days, the price of express parcels has dropped again and again, and the unit price of most express companies’ parcels has been lowered to 1.5 yuan. The delivery price of Best Express under 0.3 kilograms is 1.2 yuan, and the price of most packages of Extreme Rabbit Express is also between 1. yuan and 1.3 yuan. The reason for all this can be said to be related to the extremely rabbit express that has been launched suddenly in recent years. It took less than a year to quickly occupy a large market.
In this case, the old express delivery giants cannot afford to lose. In order to grab the market, a crazy price war has begun and continues to this day. In 2020, except for Germany, the gross profit rate of all express delivery companies will generally drop—for example, The gross profit margin of YTO and Yunda’s express delivery business were 6.97% and 7.78%, respectively, a decrease of 5.08 percentage points and 3.57 percentage points from the previous year. The gross profit margin of Shentong’s express delivery service was 3.09%, a decrease of 7.28% from the same period last year. The gross profit per ticket has generally dropped to less than 0.5 yuan.
And under this vicious competition, no matter which side it is, it is not good for any party. The price war is nothing more than to see who has more money behind it, and who can have the last laugh, but in the vicious cycle of low-price competition that burns money, The biggest influence is still the branch bosses, couriers and consumers. Some time ago, the express delivery circle in Yiwu, Zhejiang was “fighting”, and the delivery price fell to 0.8 yuan. The low-price dumping behavior of major express companies seriously disrupted the market order. During this period, the delivery fees received by various express outlets were also getting lower and lower, and it was not enough to make ends meet. And this crazy move also ushered in the attention of Zhejiang Yiwu Post Management Bureau. On April 9, a fine was issued to Jitu and Best Express, notifying express operators not to provide express services at prices far below the cost. In the face of the fact that express delivery prices have fallen to the “one dollar era”, experts have also begun to suggest the use of legal means to cool down the express delivery price war.