近日来,快递价格战欲发严重,甚至可谓是疯狂,为什么这么说,近日以来,快递包裹价格一降再降,大多数快递公司包裹单价都下调至1.5元。百世快递0.3公斤以下的快递收件价格为1.2元,极兔快递大部分包裹的价格也在1.元-1.3元之间。而这一切的原因,可以说与近年来突然杀出的极兔快递有关,,用不到一年的时间,快速占据了很大的市场。
In recent days, the express price war has become serious, even crazy. Why do you say that? In recent days, the price of express parcels has dropped again and again, and the unit price of most express companies’ parcels has been lowered to 1.5 yuan. The delivery price of Best Express under 0.3 kilograms is 1.2 yuan, and the price of most packages of Extreme Rabbit Express is also between 1. yuan and 1.3 yuan. The reason for all this can be said to be related to the extremely rabbit express that has been launched suddenly in recent years. It took less than a year to quickly occupy a large market.
而在此情形下,老牌的快递巨头企业更不能服输,为了抢夺市场,一场疯狂的价格战便开始了,并延续至今,2020年除了德邦,各家快递毛利率普降——例如,圆通、韵达的快递业务毛利率分别为6.97%、7.78%,较上年分别减少5.08 个百分点、3.57个百分点,申通快递服务毛利率为3.09%,比上年同期减7.28%。单票毛利都已普降至不到0.5元。
In this case, the old express delivery giants cannot afford to lose. In order to grab the market, a crazy price war has begun and continues to this day. In 2020, except for Germany, the gross profit rate of all express delivery companies will generally drop—for example, The gross profit margin of YTO and Yunda’s express delivery business were 6.97% and 7.78%, respectively, a decrease of 5.08 percentage points and 3.57 percentage points from the previous year. The gross profit margin of Shentong’s express delivery service was 3.09%, a decrease of 7.28% from the same period last year. The gross profit per ticket has generally dropped to less than 0.5 yuan.
而在这种恶性竞争下,无论是对哪一方都并不利,价格战的背后无非就是看谁背后的资金更为雄厚,谁能笑到最后,但这烧钱的低价恶性循环竞争中,影响最大依然是网点老板、快递员和消费者。前段时间,浙江义乌快递圈“战火纷飞”,发货价格一度跌至0.8元,各大快递公司低价倾销的行为严重扰乱了市场秩序。在此期间,各个快递网点拿到的派送费也越来越低,入不敷出。而这一疯狂的举动也迎来了浙江义乌邮政管理局的注意,在4月9日,对极兔、百世快递发放了罚单,通知快递经营者不得以远低于成本的价格提供快递服务。而面对快递价格降至“一元时代”这一情况,专家也开始建议使用法律手段为快递价格战降温。
And under this vicious competition, no matter which side it is, it is not good for any party. The price war is nothing more than to see who has more money behind it, and who can have the last laugh, but in the vicious cycle of low-price competition that burns money, The biggest influence is still the branch bosses, couriers and consumers. Some time ago, the express delivery circle in Yiwu, Zhejiang was “fighting”, and the delivery price fell to 0.8 yuan. The low-price dumping behavior of major express companies seriously disrupted the market order. During this period, the delivery fees received by various express outlets were also getting lower and lower, and it was not enough to make ends meet. And this crazy move also ushered in the attention of Zhejiang Yiwu Post Management Bureau. On April 9, a fine was issued to Jitu and Best Express, notifying express operators not to provide express services at prices far below the cost. In the face of the fact that express delivery prices have fallen to the “one dollar era”, experts have also begun to suggest the use of legal means to cool down the express delivery price war.
参考资料:百度
英文翻译:Google翻译
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